ON THE
RUN
Q1: IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP OR CHALLENE FOMS AND CONVENTIONS OF REAL MEDIA PRODUCTS?
"Electrifying, Eccentric, and Ultimatley Exclusive"
For the print products in general we all wanted to make it very appealing as if theyre from a set using the same colours etc so they really connote our story visually. However, there were struggles on images as we don't want to make it explicit to who the killer is revealing the twist. We mainly took inspiration of these two main magazines which is where we got the eye image idea and the layout and structure from.
The conventions used in these two film posters ' The Return' and 'Housebound' really helped us relate and do our owne because we liked the eye and reflection imagery in the left poster and on the right housebound we liked how it eas dark like shes coming out of the darlk. The names also link, the return is shown trhough the hand which generally represents hi or bye. Housebound shown through the prop of a knife which is a household object so it links. These posters are similiar to our poster because we used an eye also and the use of reflection but with the eye open instead. And we used the type of layout used in housebound very minimum. In the return it shows a pale face and light
Long dark eyelashes, light its going mouldy and dying or dead. In the other poster housebound she is holding a knife on her lip, with a cold facial expression which takes our attention to ask the relevance of the knife teasing us. The name of our film on the run was because we ahve runners, and they are constantly on the run and everything else was either taken or too cliche.
There is also iconography and symbolism used the create a trend, the use of colours is consistent throughout, the costume in the reflection is the same in the film. We have left the runners face out because of the unexpected twist we dont want to give anythign away but we could of had them both on the cover. But we would want to challenge theories like Barthes on enigma codes when the audience is wanting to know who the character is. Because like the Reception theory it is decoded by the reader we dont always have to give them the characters straight away.
The margins and the layout of each i think worls very well as it is organised it is not crowded theres not much going on which is not always a bad thing. This allowed us to think of doing someting subtle but with an edge because we want them all to have the same tone and narrate all the same.
The poster we created uses a masthead at the bottom center like most posters so the main image stands out. The tagline is brief but catchy and your able to make the links when you watch the film and understand. The font is simple and the colour match well witht the hollow pond location,instead of a release date we wanted it to say coming soon because we feel like its more of a demand that way.
These are two more case studies i looked at Harry Potter And i am legend. The first poster is like housebound but with ore thanone person, with the main characters. we like how the main focus is the image like the others and how the typography suits the film. We included these two ideas in our own the i am legend poster we liked how the colours were neutral and it was an on location photo which we did as well but only for the reflection as we used studio photography as well combining them. The colour schemes we used was also neutral but ours is more bright but only because of the location that has a lot of a green nature feel and them to it.
We took many photographs for the poster in studio of everyones eyes in our group, experimenting more as we didnt get the cchance to when creating the actual short film.